• Introduction of Genus Serum

    Most of the Curcumin supplement in the market currently uses 95% Curcuminoids for consumption and adsorption doesn’t reach optimal level.

Turmeric, the popular Indian spice used all over the world, holds a high place in herbal therapy as the “cleanser of the body”. It is commonly used as an effective anti-inflammatory agent for a wide range of ailments, to counter digestive orders, promote liver health, and for pain relief. It was also used to treat external wounds and to reduce swelling.

The wide use of turmeric in herbal therapy has since caught the attention of the international scientific community. Curcumin in particularly, has been identified as the active compound responsible for much of turmeric’s therapeutic properties. Curcumin is extracted from the turmeric root (or rhizome) and is considered the most powerful compound in botanical medicine.

Recent scientific studies have shown that Curcumin acts as a powerful antioxidant, arresting the activity of free radicals, often the cause of inflammation leading to conditions such as high blood pressure and diabetes. There is also accumulating evidence that Curcumin carries potential anti-cancer efficacy, unprecedented in the pharmacological realm.
But applications of Curcumin as a compound are limited – primarily due to the insoluble nature of turmeric.

This has severely limited the use of Curcumin and its manifold therapeutic applications for modern day products. In its existing form, only 4 – 6 per cent of Curcumin gets absorbed. The rest is either broken down by liver and intestinal enzymes or is rejected as waste. Since it is not water soluble, it is not well absorbed by the human body and this difficulty in delivering Curcumin restricts its therapeutic use further.

This limitation is now a thing of the past with our implemented Solubilisation Technology. Through our technology, Curcumin Solubilisates are encapsulated and delivered as Nano-sized micelles of approximately 10 Nanometer in diameter as required for enhanced absorption – this is far below the droplet sizes in micro emulsions which are up to approximately 3,000 nm, a size which does not aid in absorption.